Pharmaceutical Institute is a subsidiary of Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotech industry. Our training specialists partner with Campbell Alliance’s subject-matter experts to develop highly-impactful specialized training solutions for improving the effectiveness of professionals in key industry functions including:

• Brand Management/Marketing
• Business Development
• Clinical Development
• Managed Markets
• Medical Affairs
• Sales
• Trade and Distribution  

While Pharmaceutical Institute specializes in Web-based assessments and e-learning, through our partnership with Campbell Alliance we are able to deliver comprehensive solutions across the training continuum including:

• Web-based knowledge assessments
• Role-play-based assessments and verbal certifications
• Custom e-courses
• Established e-courses
• Lectures and presentations
• Workshops
• Coaching- and selling-skills initiatives

Pharmaceutical Institute’s key training offerings include:

• Understanding Pharma™ e-course series:  Understanding Pharma™ is the most comprehensive introduction to the workings of the pharmaceutical and biotech industry available today. This 10-module e-learning series provides an unprecedented, end-to-end perspective on the functional areas of a typical biopharmaceutical company, while showing how all of the interlocking parts of this complex enterprise work together and influence one another.

• Managed Markets Excellence™ e-course series:  Managed Markets Excellence™ addresses the critical need for specialized training in the complex and constantly evolving managed markets environment for pharmaceutical and biologic products.  This suite of e-courses provides an introduction to managed markets, as well as a detailed review of key managed markets channels (e.g. Medicare, Medicaid, commercial managed care).  It also includes courses covering more specialized topics, including health policy, reimbursement, specialty pharmacies, contracting strategy, and practice management.  Our subject-matter experts can also develop custom courses to address specific needs. 

• Managed Markets IQ™:  Managed Markets IQ™ uses a web-based tool to assess team members’ understanding of managed markets concepts, from fundamentals to advanced strategic considerations. Team members are asked to answer a series of randomized questions of varying degrees of difficulty. The results enable companies to identify knowledge gaps and target specific training needs.