MD Mindset® is a pioneer in developing and delivering Sales Force Performance (SFP) Optimization solutions that are aligned to and optimize your existing brand strategy, messaging, selling skills and knowledge.

For 15+ years we have used practicing doctors to assess and improve the quality of sales calls.  Our Nationwide Network of Specialists™ consists of tens of thousands of doctors representing all specialties. We provide an actionable and unique perspective on what is happening in the field, why, and how to optimize performance with doctors of all specialties. Our integrated portfolio of field data, training workshops and Real-Play™ solutions enables companies to close-the-loop on the personal promotion channel through continuous improvement. Our solutions and results are validated by our customers and partners.

·         MD Mindset Selling® for Specialty Teams is a series of customizable educational interventions that align our extensive data and expert analysis of the mindset of your target  specialists to your existing brand strategy, messaging, selling skills and knowledge; designed to overcome specific barriers in gaining access, opening and sustaining a clinical dialogue, and closing appropriately.

·         MD Mindset Communication™ focuses on communicating any clinical/scientific information in the target specialists' language to gain mental access, and open and sustain a clinical dialogue using sales materials and reprints.

·         MD Feedback™ provides follow-up on training initiatives. The solution Real-Play™ brings practicing doctors into sales trainings, product launches, and POA meetings to certify competencies, implement training to empower reps and decreases time-to-performance. 

·         MD Mindset Coaching™ is based on the principal that outstanding coaching skills can not only be identified but analyzed, further developed and passed on. The solution benchmarks current coaching skills and ensures consistency in field training programs.

·         MD Snapshot™ provides direct field-based performance measures of the quality (credibility, value and impact) of sales teams’ behaviors as assessed by practicing specialists in any therapeutic areas.